Those who follow the trends in the fashion industry would be familiar with the term sustainable fashion! As the global challenge of climate change threatens the whole world, people have started supporting those businesses that prioritise sustainability. The textile industry is one of the major contributors to global warming, and hence clothing brands are trying to be responsible these days. To curb the challenges associated with global warming, the demand for ethically manufactured clothes are rising every day. Every brand in the industry competes to promote itself as sustainable and eco-friendly.
However, people aren't sure which brands are authentically into sustainable clothing manufacturing and which are not! So, to recognise truly sustainable brands, essentially, people should have an understanding of the concept, sustainability in clothing manufacturing and production. Recycled yarns, organic fibers, controlled supply chain and creative reuse: fashion is also becoming sustainable, in line with a need shared worldwide and loudly requested above all by consumers.
According to a recent survey launched by Trustpilot and London Research, four out of five customers say they are ready to give up on clothing from a brand that does not adhere to ethical standards. At the same time, 67% of respondents admit they are more likely to buy an item made with materials ecological. At present, several major fashion players have made green needs a priority. From Prada to Maison Margiela, from Stella McCartney to Vivienne Westwood, the aim is to guarantee greener productions, naturally without sacrificing style.
Naturally, the idea behind green projects has already taken hold worldwide and has made it possible to show off high fashion products made with raw materials destined for waste. This is the case of tights obtained from the reuse of plastic, underwear from recycled yarns, and bags and shoes made with apple peel, completely indistinguishable from items produced according to canonical processes.
In this new era of complexity, uncertainty, and systematic questions, great transformations are taking place even in the fashion sector. Consumption paradigms are changing; business models are changing; we are moving towards an eco-sustainable vision of fashion. The evolution of the sector and the advent of sustainability had already begun but have been made central during the pandemic we are experiencing. Sustainability reveals itself through new meanings and key factors by redesigning the fashion industry, which is thus heading towards its fourth industrial revolution in a green key. It is a radical and permanent change, not a seasonal trend, and new themes appear for the world's future and of fashion: environment, circularity, collaborative consumption, optimisation, savings, reuse, traceability and transparency.
The awareness of the need to rethink the value chains is born by looking at the new trends deriving from the concept of circular fashion. Consumers and younger generations have new expectations: Generation Y and Generation Z of digital natives. We are at the dawn of a transition from Fast Fashion to Slow Fashion, with greater attention to the sector's environmental, cultural, economic, and social impact.
Sustainability is an essential driver of this structural change, digital transformation, and new technologies. In fact, this area includes fundamental elements for the "new" fashion, including transparency and traceability of the supply chain, circularity, collaborative consumption. Talking about sustainability in fashion is equivalent to taking a journey to discover these themes. A journey that begins with the awareness of the need to look to the future of fashion as a future that is sustainable, thanks to the digital transformation that becomes a real enabler of change.
Felipe Tadd has also joined creative recycling to prioritise this trend by producing a fine line of clothing obtained from parts of fabric and leather otherwise destined for disposal. The brand has focused its attention on fabric, the element that has the greatest impact on the environment in the production of garments. As an emerging brand based in the UK, Felipe Tadd tries to bring in as many changes as possible to reduce the climatic challenge. Given that a truly sustainable fashion brand is the need-of-the-hour, Felipe Tadd is trying to bring in a real change in the sector's production is required by the climate emergency and by consumers, who are increasingly attentive to the issue. The analyses show that the pandemic has affected the consumer's purchasing approach, making them feel more responsible and prudent to the impact of their actions. As a sustainable clothing manufacturing brand, Felipe Tadd strives to induce eco-friendly values and concepts in every process involved in fabric sourcing, production, and distribution. The budding brand is set to gear up the sustainable fashion world to beat the climate challenges.
Felipe Tadd is a sustainable clothing manufacturer with a head office in London, whose focus is to keep up with the fashion trends while staying steadfast to the principles of sustainable development.
Felipe Tadd Website: www.felipetadd.co.uk
Felipe Tadd Address: :70 Charing Cross Rd, London WC2H 0NE
Felipe Tadd contact: 020 4539 9378 and info@felipetadd.co.uk