ADIDAS COMMUNITY ENGAGEMENT- CELEBRATING YOUNG EMERGING WOMEN
Missyle showcasing at Adidas Flagship Store in London.
ADIDAS COMMUNITY ENGAGEMENT
PHOTOS BY KAM MURALI
For years, adidas has worked closely with a number of organisations on both a local and global level to actively support and positively impact communities. In a program to built on three complementary pillars – community involvement, employee engagement and corporate giving – determined by local cultural, economic and social factors.
This year in honour of the International Women Day, Adidas Creative Team orchestrated a fantastic event celebrating Creative Emerging Women in Fashion and Arts. The event headed by Marlon JC Gordon-Experience Management at Adidas and Jade Pearl Floor Creative Director.
Marlon JC Gordon& Jade Pearl told us :
'We curated a Pop-up shop compromising eight up and coming female local creatives. The team redesigned and reimagined the space handpicking local businesses to source everything from set up materials to vegan sweets and pop cakes. We gave spotlight to the following emerging brands and the entrepreneurial women behind them:
Missyle’ by Misty Bailey
‘Imoan.shop’ by Naomi Fracassi
‘5enses’ by Ana Marlene
Handbag brand ‘Chapters’ by Paulina Arlauskaite
Rug brand ‘Tiggy.Tufts’ by Tiggy Beaman
Jewellery brand ‘The Mood Club’ by Sydney Vaughan
Candle brand ‘The Masked Garden’ by Lisabel Biscaldi
Artwork by Amber Scarlett and Naomi Fracassi
Makeup artist ‘Minnie Mua’ aka Min Sandhu beautifully sculpted eyelines whilst ‘Reecey Roo’s Nail salon’ were busy refreshing nail designs.
Creative Florist Greta aka
‘Greta in Flowers’ provided bouquet arrangements for lucky consumers all with a slick music a soundtrack from Khadejia Ghislanzoni.'
Missyle is a unique and independently owned brand founded by Jamaican born and raised model and singer Misty Bailey in October 2020. Misty's brand was officially launched on 2 February 2022. Her first collection has been inspired by her deep love for Earth tones and Leopard print in particular. FOR MORE INFO ON MISSYLE VISIT Website: www.missyle.com